- Taco Truck Creative
With Waterpik being an ongoing relationship, it is really important to us (as always) to stay within the companies brand guidelines. We, however, get a lot of leeway on that, but there are a few global bullet-points we always keep in mind first.
- We strive for fun. We'd prefer it if you smiled. These are campaigns about the cleanliness of your mouth.
- A wide demographic means a solution that works for all ages — just like Waterpik's products.
- Social interaction is important.
- A section for current tour dates and an easily visible button to buy tickets.
- Interaction with users of their products through social-media.
- A larger social-media demographic.